Work we
stand behind.
A small selection from the last 24 months. We publish what we are proud of — and only after our clients are happy to have it seen.
01 / 06
Lacoste
Reimagining an icon for a new generation of fans
A global brand refresh of the house of Lacoste across digital, retail, and campaign surfaces in the US market.
02 / 06
Zumba
Turning a fitness class into a cultural movement
A 12-market global campaign repositioning Zumba from a workout class to a cultural dance community.
03 / 06
Casper
"Sleep is a skill." — rebuilding a category brand
A brand positioning and identity refresh for Casper as the category matured and the price war crowded the field.
04 / 06
Thermo Fisher Scientific
"Science for humans" — a B2B brand with a heartbeat
A brand architecture and demand strategy for one of the world’s largest scientific instrument makers.
05 / 06
Taiwan Excellence
Bringing 50 Taiwanese brands to the US market
A multi-city program launching Taiwan Excellence — a government-backed consortium of 50 Taiwanese tech, lifestyle, and industrial brands — into the US market.
06 / 06
Allbirds
A quieter brand voice that landed louder
A content and social strategy refresh for Allbirds as it moved into its second decade.