Brands with a
point of view.
Built to last.
Edison Moment Agency is a senior-led creative practice in New York. For seven years we have been building the brand platforms, campaigns, and digital product for ambitious global brands — from Lacoste and Casper to Zumba, Thermo Fisher, and Taiwan Excellence.
Clients
250+ brands
Practice
Brand · Campaigns · Digital
Offices
NYC · LA · London · Singapore
New business
hello@edisonmoment.com250+ brands.
One standard.
From Fortune 500 labs to DTC breakouts to government trade bodies, the work below is a partial roster of the brands we’ve helped build.
The Agency, by the numbers
Seven years of compounding work.
250+
Brands served
$2.1B
Client revenue influenced
11
Countries active
120
People on staff
4
Offices worldwide
2019
Year founded
Capabilities
A full practice, under one roof.
Six disciplines, one senior team. We do the work end-to-end — strategy, creative, production, and measurement — instead of handing it off to three different agencies.
Position · Identity · System
Brand
We build brands with a point of view. Positioning, visual system, voice, and the argument that holds it all together.
Idea · Production · Media
Campaigns
Multi-channel campaigns built around a single, defensible idea — and produced end-to-end on our NYC floor.
Web · Commerce · Experience
Digital Product
Websites, shops, and digital experiences that are beautiful, fast, and built to convert.
Editorial · Social · Always-on
Content
Always-on editorial content operations for brands with something to say. Weekly cadence, yearly consistency.
Paid · Lifecycle · Measurement
Performance
Media-buying, lifecycle, and measurement built on a foundation of rigorous econometric modeling.
Production · R&D · New formats
AI Creative
A team using frontier AI models to produce more, faster — with the taste and craft a frontier brand expects.
Selected Work
Work we stand behind.
Lacoste
Reimagining an icon for a new generation of fans
Zumba
Turning a fitness class into a cultural movement
Casper
"Sleep is a skill." — rebuilding a category brand
Thermo Fisher Scientific
"Science for humans" — a B2B brand with a heartbeat
How we work
A 90-day path to a brand that lasts a decade.
We run every engagement as a single, focused sprint. No workstream-of-workstreams. No 180-slide deck at the end. The output is a platform, in market, on day 90.
- 01
Immerse
Week 1We embed with your team for a week. Interviews, audit, category immersion, audience research. We leave with a sharp point of view.
- 02
Position
Weeks 2–3A senior pod — strategist, creative director, writer — argues the positioning in a room together. One direction emerges by end of week.
- 03
Build
Weeks 4–10Platform, identity, messaging, and the first real artifacts get built in parallel. We pilot on two live projects before the system is final.
- 04
Launch
Weeks 11–12A public moment — campaign, site, product, press. We own the rollout end-to-end and we’re in the room when it lands.
- 05
Compound
OngoingA monthly retainer keeps the work sharp. We measure what matters, iterate where needed, and compound the brand over years.
Recognition
Cannes Lions
14 wins
The One Show
9 Pencils
D&AD
7 Pencils
Fast Company · Most Innovative
2023 · 2024 · 2025
Adweek · Agency of the Year
Finalist, 2024
Webby Awards
22 wins
What our clients say
The relationships outlast the campaigns.
“They showed up with a point of view on the first call, and it turned out to be the right one. That rarely happens.”
Priscilla Ng
Chief Marketing Officer, Casper
“We had worked with three other agencies in two years before finding them. We are not looking again.”
Marcel Laurent
VP, Brand · Lacoste Americas
“Their analytics team built us a measurement model our CFO actually trusts. That single thing has changed how we run the function.”
Daniel Park
SVP Marketing, Thermo Fisher Scientific
“A brand platform in 90 days felt impossible until they did it. The work is in market and the team is still energized.”
Sasha Martin
CMO, Zumba
The Journal
Thinking out loud.
Apr 18, 2026 · 9 min
How to choose a performance marketing agency in 2026
Seven questions that separate a real performance partner from a media-buying desk in nice clothes.
Apr 14, 2026 · 7 min
Facebook ads in 2026: what actually works now
Advantage+ Shopping, creative velocity, and the death of "audience targeting." What a good Meta ads program looks like today.
Apr 12, 2026 · 7 min
The agency, post-AI: what doesn’t change
AI collapses execution cost. That makes taste, judgment, and the ability to frame the question more valuable — not less.
Two ways to work with us
Hands-on, or hands-off.
Both are Edison Moment.
Full-service, senior-led,
in the room with you.
For brands that need handholding. A senior pod builds the work end-to-end — brand, campaign, digital, media — with our NYC production floor behind them. 90-day sprints, multi-year retainers, and the kind of thinking you can only get from people who have done this for 20 years.
- ✓Dedicated senior strategist, creative director, and producer
- ✓Weekly strategic reviews and in-person workshops
- ✓Engagements from $75k one-offs to 7-figure annual retainers
Self-serve services,
delivered in minutes.
For everything that doesn’t need a senior team in the room. Vetted experts use AI to ship logos, blog posts, ad creatives, and more — in minutes, not weeks. Clear pricing, no briefings, no meetings.
- ✓Fixed pricing, published delivery times
- ✓Browse, buy, get — no sales calls
- ✓Subscribe to monthly retainers for ongoing needs