Experiential · 2023 · New York · Los Angeles
Taiwan Excellence
Bringing 50 Taiwanese brands to the US market
A multi-city program launching Taiwan Excellence — a government-backed consortium of 50 Taiwanese tech, lifestyle, and industrial brands — into the US market.
50
Brands activated
16
US distribution deals
38 placements
Tier-1 earned media
320+
Buyer meetings
Services
Region
New York · Los Angeles
The Challenge
What we were asked to solve
US buyers had limited awareness of Taiwanese brand craft. The program needed credibility with trade press, retail buyers, and policy stakeholders.
Our Approach
How we built it
- 01
Anchored a month-long New York activation in a Flatiron flagship space.
- 02
Hosted 14 closed-door sessions with US retail buyers, media, and tech VCs.
- 03
Produced a bilingual content series distributed on LinkedIn, The Information, and Bloomberg Line.
The Outcome
Where the work landed
Sixteen brands secured US distribution deals within 90 days; earned media covered the program across Bloomberg, WSJ, and Fast Company.