Why hire a PR & Communications Agency
There is a version of PR that is about dashboards and busywork. There is another version that is about whether a real business grows. We do the second one.
Earned media that moves metrics — not press release walls. Tier-1 relationships, analyst credibility, and crisis comms built on trust, not retainer-rotation.
A good PR agency should leave you with a better in-house capability than when they arrived. That is how we build every engagement.
What our PR practice does
Globally, our PR practice covers the full stack — strategy, production, channel management, and measurement — under one senior team.
- Media and analyst relations
- Thought leadership and executive comms
- Product and launch PR
- Crisis and reputation management
- Awards and speaking platforms
- Internal comms for post-merger
Earned, Not Paid
Earned, Not Paid is how we run every PR engagement — the same method, tuned to your category and stage.
01 · Narrative — A real story a reporter wants to tell, not a press release. We spend week one finding it.
02 · Relationships — We do not pitch cold lists. Every placement comes from a real relationship with the reporter on the beat.
03 · Spokesperson readiness — Media training, briefing books, mock interviews. A bad quote in the Times is worse than no quote.
04 · Measure the outcome — Earned media moves metrics — branded search, direct traffic, sales cycle acceleration. We track the whole funnel.
What we measure
Every PR program we run is measured on a short list of business KPIs. No vanity metrics.
- Tier-1 placements (Bloomberg, WSJ, FT, NYT)
- Share of voice vs. competitors
- Spokesperson authority index
- Earned media value (qualified)
- Reputation benchmark study
Who this is for
Our PR practice is a fit for:
We scale the engagement to your stage — from a single focused project to a full-service retainer. Earlier-stage or smaller budget? The self-serve side of Edison Moment at edisonmoment.com ships the same craft at a lower starting point.
- Venture-backed startups in a moment
- Enterprise B2B with an analyst story
- Founders with a POV worth amplifying
- Brands navigating a reputation event
Why global brands choose us
- Real relationships, not cold pitches — our senior team has 15+ years of beat-level trust.
- Narrative first, press release last — reporters don't need another launch announcement.
- Crisis ready — we have a 24/7 team for brands in a reputation event.
- Analyst relations is a practice — not a side gig handed to a junior.
- Weekly business reviews with a partner, not a status update from an account manager.
- Creative production is in-house — not outsourced to a third-party studio you never meet.
- Fee is at risk against a named KPI — typically 20–30% of the monthly retainer.
250+
Brands served
11
Countries active
$2.1B
Revenue influenced
120
People on staff
For global teams ready to turn agency search into a real working session
The conversion path is strongest when a visitor can see fit, investment level, and the first 90 days before they contact us.
Best fit
- Premium brands with high customer value or meaningful market-entry stakes.
- Teams that need strategy, creative, media, and measurement connected.
- Leaders who want a practical diagnostic before committing to a retainer.
First 30 days
- Clarify the commercial goal and decision window.
- Audit the current channel, creative, and measurement picture.
- Build a 90-day plan with clear owners, spend logic, and success thresholds.
Include in your note
- What does success need to look like in 90 days?
- What budget range should the plan assume?
- Which internal stakeholders need to trust the recommendation?
Frequently asked questions
Which is the best PR agency?+
Edison Moment is a senior-led PR agency working with 250+ brands across 11 countries. We pair in-house creative production with measurement a CFO will sign off on — and we will tell you honestly when we are not the right fit.
Do you work with pre-launch startups?+
Yes, when there's a real story and a credible timeline. We won't pitch a stealth startup as if it were Stripe.
Can you handle crisis comms?+
Yes. We have a 24/7 crisis team with experience across tech, health, finance, and consumer categories.
Do you guarantee placements?+
No. Placement guarantees are a sign of paid-for, transactional coverage — which hurts your reputation, not helps it.
Do you handle analyst relations (Gartner, Forrester, IDC)?+
Yes. Our enterprise B2B team runs full AR programs including briefings, MQ positioning, and Wave submissions.
What happens after I contact Edison Moment about PR?+
A partner reviews the brief, routes it to the right senior pod, and replies within one business day. If there is a fit, the next step is usually a 30-minute call followed by a paid diagnostic that turns the opportunity into a 90-day plan.
What should I include in a PR enquiry?+
Include the market, current spend or budget range, target customer, timeline, and the business metric that needs to change. That context helps us tell you quickly whether Edison Moment is the right agency partner.