Why hire a PR & Communications Agency
There is a version of PR that is about dashboards and busywork. There is another version that is about whether a real business grows. We do the second one.
Earned media that moves metrics — not press release walls. Tier-1 relationships, analyst credibility, and crisis comms built on trust, not retainer-rotation.
A good PR agency should leave you with a better in-house capability than when they arrived. That is how we build every engagement.
What our PR practice does
Across globally, our PR practice covers the full stack — strategy, production, channel management, and measurement — under one senior team.
- Media and analyst relations
- Thought leadership and executive comms
- Product and launch PR
- Crisis and reputation management
- Awards and speaking platforms
- Internal comms for post-merger
Earned, Not Paid
Earned, Not Paid is how we run every PR engagement — the same method, tuned to your category and stage.
01 · Narrative — A real story a reporter wants to tell, not a press release. We spend week one finding it.
02 · Relationships — We do not pitch cold lists. Every placement comes from a real relationship with the reporter on the beat.
03 · Spokesperson readiness — Media training, briefing books, mock interviews. A bad quote in the Times is worse than no quote.
04 · Measure the outcome — Earned media moves metrics — branded search, direct traffic, sales cycle acceleration. We track the whole funnel.
What we measure
Every PR program we run is measured on a short list of business KPIs. No vanity metrics.
- Tier-1 placements (Bloomberg, WSJ, FT, NYT)
- Share of voice vs. competitors
- Spokesperson authority index
- Earned media value (qualified)
- Reputation benchmark study
Who this is for
Our PR practice is a fit for:
It is not the right fit for brands below $2M in annual marketing spend — for those we point to the self-serve side of Edison Moment at edisonmoment.com.
- Venture-backed startups in a moment
- Enterprise B2B with an analyst story
- Founders with a POV worth amplifying
- Brands navigating a reputation event
Why global brands choose us
- Real relationships, not cold pitches — our senior team has 15+ years of beat-level trust.
- Narrative first, press release last — reporters don't need another launch announcement.
- Crisis ready — we have a 24/7 team for brands in a reputation event.
- Analyst relations is a practice — not a side gig handed to a junior.
- Weekly business reviews with a partner, not a status update from an account manager.
- Creative production is in-house — not outsourced to a third-party studio you never meet.
- Fee is at risk against a named KPI — typically 20–30% of the monthly retainer.
250+
Brands served
11
Countries active
$2.1B
Revenue influenced
120
People on staff
Frequently asked questions
Do you work with pre-launch startups?+
Yes, when there's a real story and a credible timeline. We won't pitch a stealth startup as if it were Stripe.
Can you handle crisis comms?+
Yes. We have a 24/7 crisis team with experience across tech, health, finance, and consumer categories.
Do you guarantee placements?+
No. Placement guarantees are a sign of paid-for, transactional coverage — which hurts your reputation, not helps it.
Do you handle analyst relations (Gartner, Forrester, IDC)?+
Yes. Our enterprise B2B team runs full AR programs including briefings, MQ positioning, and Wave submissions.