Why Email & CRM Marketing Agency in London is different
London is one of the most sophisticated advertising markets in the world — and the least tolerant of boring, safe work. The creative bar is higher here than anywhere outside NYC. That shapes how we run email & CRM for every brand we work with London.
Media mix London has its own shape. Addressable TV (Sky, ITVX) is a serious media channel. Tube and OOH still drive brand outcomes. Podcast is the fastest-growing brand surface.
Email and SMS revenue engineered for the long run — deliverability-first, segmentation-heavy, and measured on incremental revenue, not open rates.
That is how we think about email & CRM. Ninety-day engagements, senior pods, a measurement model your CFO will sign off on, and a bias toward putting work in market over polishing decks.
What our email & CRM practice does
Across London, our email & CRM practice covers the full stack — strategy, production, channel management, and measurement — under one senior team.
- Klaviyo, Braze, Customer.io, HubSpot
- Lifecycle flow architecture
- Segmentation and personalization
- SMS and MMS campaigns
- Deliverability and sender reputation
- Zero-party data capture
Compounding CRM
Compounding CRM is how we run every email & CRM engagement London — the same method, tuned to your category and stage.
01 · Deliverability first — We audit sender reputation, warmup, authentication (SPF/DKIM/DMARC), and list hygiene. Revenue without inbox placement is a rounding error.
02 · Flow architecture — A 12-flow architecture (welcome, browse, abandon, post-purchase, winback, replenishment, etc.) with segmentation baked in.
03 · Campaign cadence — 2–4 campaigns per week, segmented, with a documented hypothesis per send. No "blast the list."
04 · Incremental measurement — Monthly holdout tests tell us what email actually incremental-drives versus what would have happened anyway.
What we measure
Every email & CRM program we run is measured on a short list of business KPIs. No vanity metrics.
- Email/SMS-driven revenue %
- Incremental revenue (holdout-tested)
- Placement rate and inbox delivery
- Active subscribers
- Revenue per send
Who this is for
Our email & CRM practice is a fit for:
It is not the right fit for brands below $2M in annual marketing spend — for those we point to the self-serve side of Edison Moment at edisonmoment.com.
- DTC brands with repeat-purchase categories
- Subscription businesses
- Hospitality and experiential brands
- B2B SaaS with a lead nurture program
Why London brands choose us
- Deliverability is a deliverable — not a support ticket.
- Holdout testing tells us what's incremental — not every "email-attributed" dollar is real.
- Segmentation beats automation — a 2-segment brand is leaving money on the table.
- SMS is a sister channel, not an upsell — integrated from day one.
- Weekly business reviews with a partner, not a status update from an account manager.
- Creative production is in-house — not outsourced to a third-party studio you never meet.
- Fee is at risk against a named KPI — typically 20–30% of the monthly retainer.
250+
Brands served
11
Countries active
$2.1B
Revenue influenced
120
People on staff
Frequently asked questions
Klaviyo, Braze, or something else?+
Klaviyo for ecommerce <$100M ARR. Braze for enterprise and mobile apps. Iterable and Customer.io for B2B SaaS. We pick by stack, not by affiliate.
What ROI should I expect from email?+
A healthy ecommerce brand sees 25–40% of revenue from email/SMS within 12 months. Below 15% is a big opportunity. Above 50% is a dependency risk.
Do you run SMS too?+
Yes, on the same team. Email and SMS share the lifecycle and segmentation architecture.
How do you handle deliverability drops?+
Monthly audits catch issues before Gmail or Yahoo tanks your sender reputation. If you've already been throttled, we have a 60-day recovery playbook.
Do you have a team on the ground London?+
EMEA office in Shoreditch, with a London-native strategy and creative team. The day-to-day cadence mixes live workshops with a UTC+0-aligned operating rhythm.
What makes a email & CRM program work London specifically?+
London is one of the most sophisticated advertising markets in the world — and the least tolerant of boring, safe work. The creative bar is higher here than anywhere outside NYC. Addressable TV (Sky, ITVX) is a serious media channel. Tube and OOH still drive brand outcomes. Podcast is the fastest-growing brand surface. We build the plan around those two things before we touch the channel mix.
How long until we see results?+
Ninety days to a working program. Six months to compounding returns. Twelve months to a email & CRM engine that doesn't need us to keep ticking. That arc is the same London as everywhere — but the first 90 days look different per market.