Why Amazon Ads Agency in New York is different
New York is the densest media market in the world — and the hardest place to be average. Retail, finance, luxury, fashion, and hospitality all run on a higher creative bar here. That shapes how we run Amazon ads for every brand we work with New York.
Media mix New York has its own shape. OOH and experiential still matter disproportionately in NYC — paid social is not optional, but it is not sufficient either.
Amazon Ads, content, and DSP run as a single revenue engine — not as three separate dashboards to print screenshots of.
That is how we think about Amazon ads. Ninety-day engagements, senior pods, a measurement model your CFO will sign off on, and a bias toward putting work in market over polishing decks.
What our Amazon ads practice does
Across New York, our Amazon ads practice covers the full stack — strategy, production, channel management, and measurement — under one senior team.
- Sponsored Products, Brands, Display
- Amazon DSP and off-Amazon demand
- Brand Store and A+ content
- Amazon attribution and Marketing Cloud (AMC)
- Retail readiness audits
- Vendor vs. Seller strategy
Retail-Ready
Retail-Ready is how we run every Amazon ads engagement New York — the same method, tuned to your category and stage.
01 · Retail readiness — Listings, images, A+ content, reviews, inventory. Ads on broken listings burn money. We fix the shelf first.
02 · Campaign restructure — Hero/Hub/Help campaign architecture. Defensive brand, offensive category, and exploratory long-tail — in three separate budgets.
03 · DSP and AMC — DSP off-Amazon + AMC audience activation. The brands that win Amazon now are doing both.
04 · Organic flywheel — Every paid dollar should move organic rank. We report TACoS alongside ACoS — because the former is what actually matters.
What we measure
Every Amazon ads program we run is measured on a short list of business KPIs. No vanity metrics.
- TACoS (total ad cost of sale)
- Organic rank on hero keywords
- New-to-brand customer %
- DSP-driven incremental revenue
- Retail share in category
Who this is for
Our Amazon ads practice is a fit for:
It is not the right fit for brands below $2M in annual marketing spend — for those we point to the self-serve side of Edison Moment at edisonmoment.com.
- CPG brands doing $5M+ on Amazon
- DTC brands expanding to marketplaces
- Seller Central brands chasing Amazon 1P
- International brands entering the US
Why New York brands choose us
- Retail readiness first — listings before ads.
- DSP + AMC capability — not just Sponsored Products.
- TACoS, not ACoS — we measure total cost of sale, not just ad-attributed.
- Vendor vs. Seller strategic advice — not every brand belongs on 1P.
- Weekly business reviews with a partner, not a status update from an account manager.
- Creative production is in-house — not outsourced to a third-party studio you never meet.
- Fee is at risk against a named KPI — typically 20–30% of the monthly retainer.
250+
Brands served
11
Countries active
$2.1B
Revenue influenced
120
People on staff
Frequently asked questions
Amazon Vendor (1P) or Seller (3P)?+
Depends on margin, inventory, and control. We run a 4-week strategic review before we recommend a move.
Do you manage international marketplaces?+
Yes — US, Canada, UK, Germany, France, Italy, Spain, Japan, Australia, UAE, Saudi Arabia. Each has its own playbook.
What's a realistic TACoS target?+
Category-dependent. Beauty: 8–15%. CPG: 10–20%. Home: 15–25%. Hard categories (supplements): up to 35% in year one.
Do you handle Amazon DSP?+
Yes. We run DSP as a retargeting + prospecting layer alongside sponsored ads, and activate AMC audiences when your ad spend justifies it.
Do you have a team on the ground New York?+
Headquartered in Flatiron, with in-house production and a media studio two blocks away. The day-to-day cadence mixes live workshops with a UTC-5-aligned operating rhythm.
What makes a Amazon ads program work New York specifically?+
New York is the densest media market in the world — and the hardest place to be average. Retail, finance, luxury, fashion, and hospitality all run on a higher creative bar here. OOH and experiential still matter disproportionately in NYC — paid social is not optional, but it is not sufficient either. We build the plan around those two things before we touch the channel mix.
How long until we see results?+
Ninety days to a working program. Six months to compounding returns. Twelve months to a Amazon ads engine that doesn't need us to keep ticking. That arc is the same New York as everywhere — but the first 90 days look different per market.