Does Edison Moment build digital products like R/GA?+
No — R/GA is stronger when the deliverable is a product, platform, or connected experience; Edison Moment focuses on brand-to-demand creative and paid media run by senior operators.
Can Edison Moment handle design and creative systems?+
Yes, Edison Moment builds creative systems in-house, but it optimizes them for media performance and CAC rather than for product and experience metrics.
When should we pick R/GA over Edison Moment?+
Choose R/GA when innovation, product design, and technology are the core of the brief; choose Edison Moment when the core need is senior creative and performance media on one accountable loop.