Is New Engen or Edison Moment better for cross-channel performance?+
New Engen is a technology-enabled performance agency whose proprietary platform analyzes creative and media across channels at scale, so it suits data-heavy programs. Edison Moment leads with senior humans and in-house creative rather than a software layer.
What is New Engen best known for?+
New Engen is known for pairing paid media with creative analytics powered by its own tech, serving consumer and enterprise brands. Edison Moment’s reputation is senior intimacy, speed, and creative-and-performance in one team.
Does New Engen keep creative in-house?+
New Engen offers creative services tied to its analytics, but at a scale that spreads specialists across the account. Edison Moment keeps a smaller in-house creative team working directly against the media plan.