Is Edison Moment built for global scale like McCann?+
No — McCann’s strength is coordinating advertising across many markets at once, while Edison Moment deliberately runs fewer accounts per senior lead for depth over geographic reach.
Can a senior pod deliver a long-running brand platform?+
Yes, for premium brands that value senior intimacy the pod owns strategy, creative, and media together, so the platform is built and activated by the same people rather than handed between offices.
When should we choose McCann?+
When a brand needs a globally coordinated platform rolled out across dozens of markets, McCann’s network scale fits; Edison Moment suits brands wanting senior focus and demand-tied creative.