How does Edison Moment compare to a brand consultancy like Landor & Fitch?+
Edison Moment covers strategy, positioning, and identity like Landor & Fitch, then goes further by producing the creative and running the media, all inside one senior pod rather than a large consulting team.
Does Edison Moment handle enterprise brand architecture?+
Edison Moment handles positioning and identity systems well for premium brands, but sprawling multi-market brand architecture and retail-environment programs are where Landor & Fitch’s scale is stronger.
When is Landor & Fitch the better fit?+
When an organization needs global brand governance, naming, and retail experience coordinated across many markets, Landor & Fitch’s WPP-scale practice is designed for that complexity.