How is Edison Moment different from a digital agency like Instrument?+
Instrument is a large independent agency centered on brand and digital-experience craft, while Edison Moment is a small senior pod that runs paid media in-house and optimizes creative directly against performance.
Does Edison Moment build brand-led digital experiences?+
Edison Moment builds brand and creative that live across channels and are measured on demand, but expansive digital-product and website experiences at enterprise scale are more Instrument’s territory.
When should a brand pick Instrument?+
When the priority is an ambitious digital experience or brand-led site delivered by a large multidisciplinary independent team, Instrument is well suited to it.