Does Edison Moment do effectiveness work like Grey?+
Yes, but Edison Moment defines effectiveness in finance terms — modeling incrementality and CAC as the program runs — rather than assembling an effectiveness case after the campaign for award submissions.
How is Edison Moment structured differently from a WPP network agency?+
Edison Moment is one independent senior pod that owns brand, creative, and media together, so there is no separate WPP media agency or production house to coordinate across.
When should a brand still choose Grey?+
When it needs integrated campaigns rolled out across many markets and disciplines at network scale, Grey’s WPP resources and global account structure are built for exactly that.