Why hire a TikTok Ads Agency
Across 11 countries and 250+ brands, the brief is almost always the same: the TikTok ads spend is bigger than it used to be, the returns are harder to defend, and the marketing leader needs a partner who can actually own the outcome.
A TikTok-native creative team. We think in trends, ship in hours, and treat the platform like a culture, not a placement.
That is how we think about TikTok ads. Ninety-day engagements, senior pods, a measurement model your CFO will sign off on, and a bias toward putting work in market over polishing decks.
What our TikTok ads practice does
Across globally, our TikTok ads practice covers the full stack — strategy, production, channel management, and measurement — under one senior team.
- TikTok Ads Manager (auction + reservation)
- Spark Ads and creator whitelisting
- TikTok Shop ads and Live Shopping
- Native creative production and sound-on editing
- Creator and UGC partnerships
- TikTok Pixel and Events API
Native-or-Nothing
Native-or-Nothing is how we run every TikTok ads engagement — the same method, tuned to your category and stage.
01 · Read the culture — We scan trends, sounds, and subcultures every morning. A trend-aware brief is written by Monday EOD each week.
02 · Produce native — All creative is shot native — phone-first, sound-on, 9:16, with hooks in the first 1.5 seconds. No repurposed Meta ads.
03 · Pair with creators — Every paid flight pairs brand-produced content with Spark Ads from 3–5 creators who fit the brief.
04 · Close the loop — We measure follow-through, earned engagement, and ROAS. Sound-on watch time beats impressions in every report.
What we measure
Every TikTok ads program we run is measured on a short list of business KPIs. No vanity metrics.
- Cost per install / purchase
- Follow-through rate (FTR)
- 6-second view rate
- Earned engagement on paid posts
- ROAS on TikTok Shop
Who this is for
Our TikTok ads practice is a fit for:
It is not the right fit for brands below $2M in annual marketing spend — for those we point to the self-serve side of Edison Moment at edisonmoment.com.
- Beauty, fashion, and CPG DTC brands
- Gen Z-targeting apps and marketplaces
- Food and beverage brands with a shelf story
- Entertainment and live experiences
Why global brands choose us
- We don't run Meta ads on TikTok — every asset is shot native for the platform.
- Creator-integrated — Spark Ads are built into the flight plan from day one.
- Daily trend-watch — you don't hire a TikTok agency to miss the trend for two weeks.
- Live Shopping capability — a small but disproportionate lever most agencies skip.
- Weekly business reviews with a partner, not a status update from an account manager.
- Creative production is in-house — not outsourced to a third-party studio you never meet.
- Fee is at risk against a named KPI — typically 20–30% of the monthly retainer.
250+
Brands served
11
Countries active
$2.1B
Revenue influenced
120
People on staff
Frequently asked questions
Do I need a TikTok Shop before running TikTok ads?+
No. Traffic ads to your existing site work well. But if you're in a TikTok-native category (beauty, fashion, food), a Shop will unlock better economics within 3–6 months.
How much should I spend on TikTok ads to start?+
We recommend $30k–$50k/month minimum for the first 90 days. Below that, the platform's learning phase swamps the signal.
Do you handle creator outreach and contracts?+
Yes. We manage creator vetting, briefing, rates, contracts, and rights renewals end-to-end.
Is TikTok worth it for B2B?+
For most B2B, no. For employer brand, recruiting, and very specific vertical SaaS (creators, agencies), yes. We'll tell you honestly.