Why hire a Influencer Marketing Agency
There is a version of influencer that is about dashboards and busywork. There is another version that is about whether a real business grows. We do the second one.
Creator and influencer programs engineered for measurable revenue — not reach, not impressions, not "engagement."
A good influencer agency should leave you with a better in-house capability than when they arrived. That is how we build every engagement.
What our influencer practice does
Across globally, our influencer practice covers the full stack — strategy, production, channel management, and measurement — under one senior team.
- Creator vetting and contracting
- UGC and branded content production
- Spark Ads and Partnership Ads whitelisting
- Affiliate and rev-share programs
- FTC and global compliance
- Creator lifecycle management
Creator as Media
Creator as Media is how we run every influencer engagement — the same method, tuned to your category and stage.
01 · Vet deeply — We screen for audience quality, brand fit, and historical performance. 95% of influencer failures are casting failures.
02 · Brief loose, pay fair — Tight briefs kill native feel. We brief outcomes and give creators room to interpret. Rates are market, on time.
03 · Whitelist — The creator's handle runs paid. Brand-channel content performs 2–3× worse than the same content on the creator's handle.
04 · Compound — Winning creators come back. Our average partnership is 3.4 campaigns long — most agencies burn a creator in one.
What we measure
Every influencer program we run is measured on a short list of business KPIs. No vanity metrics.
- Cost per UGC asset
- Creator-driven revenue (attribution + promo codes)
- Paid-media lift on whitelisted content
- Creator retention and repeat partnerships
- Earned share of voice
Who this is for
Our influencer practice is a fit for:
It is not the right fit for brands below $2M in annual marketing spend — for those we point to the self-serve side of Edison Moment at edisonmoment.com.
- Beauty, fashion, and CPG DTC brands
- Health and wellness brands
- Consumer apps with viral potential
- Any brand doing $5M–$200M on TikTok and Meta
Why global brands choose us
- Revenue first, reach second — we measure on promo codes + attribution, not on views.
- Whitelisting is default — not an upsell.
- FTC/ASA compliance baked in — not a lawyer's problem later.
- Creators are partners, not extras — repeat partnerships outperform cold casting.
- Weekly business reviews with a partner, not a status update from an account manager.
- Creative production is in-house — not outsourced to a third-party studio you never meet.
- Fee is at risk against a named KPI — typically 20–30% of the monthly retainer.
250+
Brands served
11
Countries active
$2.1B
Revenue influenced
120
People on staff
Frequently asked questions
How do you measure influencer ROI?+
Unique promo codes, UTM links, and post-purchase survey ("How did you hear about us?"). We triangulate, not rely on platform-reported metrics alone.
Do you handle contracts and legal?+
Yes. We draft, negotiate, and manage contracts including usage rights, whitelisting terms, and FTC disclosures.
Micro or macro influencers?+
Usually micro (10k–500k). Macro (500k+) for awareness moments. Celebrity only when there's a specific brand story that needs the wattage.
Can we use creator content as paid ads?+
Yes — Spark Ads on TikTok, Partnership Ads on Meta, and whitelisted creators on YouTube. The content performs 2–3× better on the creator's handle.