Paid Ads (Google)
Capture demand at the moment it exists — Google Search, Shopping, and Display, managed end-to-end.
Google Ads management + creative + landing optimization.
What's included each month
- account audits1
- Campaigns managed3
How your expert works
Search campaign mastery
Keyword research, match types, negative lists, and Quality Score optimisation — the fundamentals that separate profitable campaigns from expensive ones.
Shopping & Performance Max
For e-commerce clients, your expert configures and optimises Shopping feeds and PMax campaigns to capture transactional intent across all Google surfaces.
Conversion tracking & attribution
GA4 goals, Google Tag Manager setup, and attribution modelling so you know exactly which keywords are making you money.
Monthly budget pacing
Your expert sets up automated rules and monitors pacing daily so you never overspend in a slow week or miss volume during a high-intent period.
Your Ongoing Room — included with every retainer
- Unlimited async chat with your dedicated expert
- Brand memory — voice, audience, competitor notes, all persistent
- Content calendar with approval workflow
- Asset library for logos, imagery, and brand files
- Ads command center (for ad retainers)
- Auto-generated weekly performance report every Monday
How it works
Keyword & competitor audit
Deep keyword research, competitor analysis, and a campaign architecture proposal before a single dollar is spent.
Campaign launch (week 1)
All campaigns, ad groups, and conversion tracking go live. Your expert sends a launch checklist for sign-off.
Weekly optimisation cycle
Bids adjusted, negatives expanded, copy tested. Monthly report delivered to your Ongoing Room every first Monday.
Common questions
Is Google Ads spend included?
No — spend is billed by Google directly to your payment method. The retainer covers expert time, strategy, and management.
What spend level makes this worthwhile?
We recommend at least $2,000/mo in ad spend to justify the management fee and get statistically meaningful data.
Can you take over an existing account?
Yes — your expert will perform an audit, document what is working, and migrate to a cleaner structure over the first 30 days.
Do you handle Bing / Microsoft Ads too?
It can be scoped as an add-on. Ask at onboarding and your expert will advise if volume justifies it for your niche.
Starting at
- Dedicated expert — not a shared team
- Ongoing Room included
- Cancel any time
- First delivery within 7 days
Billed monthly. Pause or cancel any time from your account portal. No lock-in.